|
TS2's 2009 Austin Game Developers Conference panelists from L to R: Eugene Evans, EA/Mythic, Moderator; Jean-Marcel Nicolai, Disney Interactive Studios; Leo Olebe, Bioware; Feargus Urquhart, Obsidian Entertainment
TS2 assembled a panel at this year's Austin Game Developers Conference held from September 15-18 in Austin, Texas. TS2's panel topic was Developing Licensed Games: Do It Successfully In These Tough Economic Times.
Jean-Marcel Nicolai, Sr. Vice President of Global Production for Disney Interactive Studios, Feargus Urquhart, President of Obsidian Entertainment, and Leo Olebe, Director of Marketing for Bioware, led the panel discussion on how game developers and intellectual property holders can work together to grow their business in the current economic climate. They also discussed the processes involved for the development of IP in to videogames and ways in which game developers could position themselves for acquiring IP. The technical and creative challenges involved in working with existing IP and effective ways to get through them was also covered.
|