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TS2 placed marketing veteran Nique Fajors with Capcom USA as their new Vice President of Marketing. TS2 recently spoke to Mark Beaumont, Capcom’s EVP, Officer, and head of consumer software publishing for North America, South America and Europe, and Nique about why they decided to work together.
Mark, why did you decide to bring Nique on board?
“Nique is a very, very, very smart man. There’s no question in my mind. But as important, he has the ability to take his education and apply it in practical real world situations. That’s critical. It’s fine to be smart but if it doesn’t correlate with reality it won’t help you. So first and foremost, he has the intelligence to do the job and then some. The second most important thing was process. Nique understands how to run a business. Budgeting, adhering to budgets, looking at what we need to do in order to have a process for everything - from marketing planning, to positioning a product, to how we’re going to bring it to market. He’s very accomplished in that area. He’s very, very effective at doing those things well. And then third, as an important criteria - certainly at Nique’s level, and at levels below Nique, he’s a gamer. Knowledge of the sector, and knowledge of the category is very, very important. I think it’s critical that you understand the market segment. As a result, the hiring decision was a combination of those things.”
Nique, what made you decide to take on this opportunity with Capcom?
“My passion is interactive entertainment. I entered this industry several years ago with the goal of someday working for a global publisher and developer that understood the importance of marrying innovation, best in class business practices, and a true commitment to gamers. I found all those practices at Capcom. My decision was easy.”
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